With all the buzz going around about the new Facebook makeover and Google+ scrambling to get a piece of the social networking pie, one would almost loose sight of how innovative the Social Stock Exhange Empire Avenue actually is.
Since I signed up for the service a couple of months ago, I have seen a lot of activity on all the different social networks. Klout did a makeover and starting sending out loyalty packages (‘You’ve been perked’), Scoopt.it launched (I curate a topic there called MobileMarketing).
Through the past 10 years I have witnessed many new social networks come, grow and go. We’ve witnessed the rise and fall of MySpace, the ascent of Facebook and Twitter, the excitement around the growth of Flickr and many more.
However I think that Empire Avenue is something else. It is the first platform that effectively federates user ID’s across many different social networks, which is a huge accomplishment in itself that deserves to be applauded. Moreover though, the interaction features that enable the buying and selling of virtual shares can only be described as ‘fun’. And that’s hard to come by. You can’t put a price on that.





